Search results for "Service innovation methodologies"

Service Innovation Methodologies II : How can new product development methodologies be applied to service innovation and new service development? : R…

2007

This report presents various methodologies used in new product development and product innovation and discusses the relevance of these methodologies for service development and service innovation. The service innovation relevance for all of the methodologies presented is evaluated along several service specific dimensions, like intangibility, inseparability, heterogeneity, perishability, information intensity, and co-creation. The methodologies discussed are mainly collected from the Product Development and Management Association (PDMA) glossary. The main conclusions of the report are that several methodologies have been identified that may be applied to service innovation with no or minor …